future beauty: 30 years of japanese fashion

a few weeks ago,

i was generously invited to the SAM future beauty exhibit:

30 years of japanese fashion.

i have to tell you,

i had no idea what to expect, 

but was utterly amazed by the colors, textures, unique styles,

and incredible variety!

i wish i had taken better notes

on the designers and the history behind the styles.

(i will know this for next time.)

i would love to share some of my favorite styles with you, however.

source

^^^ there was a stark emphasis on black and white ^^^

^^^ textiles were hugely important, 

as was how we move in our clothes ^^^

^^^ black was considered an intellectual color.

varying shades of black were quite common! ^^^

^^^ there was an interplay between cloth and body;

the women of this time were incredibly skinny,

so they would drown in the fabric (this was the style, however) ^^^

^^^ flatness was fundamental during the 1980s.

the garments were designed flat, and then flowed when on the body ^^^

^^^ unique shapes and colors were soon added ^^^

^^^ a traditional rain jacket.

the emphasis was on the clothing;

makeup was minimal and muted with no bright colors ^^^

^^^ the beginning of the hello-kitty inspired clothing ^^^

^^^ flatness again ^^^

^^^ such a unique look! ^^^

^^^ advertisements and magazines throughout the 30 years of fashion ^^^

^^^ there were many garments like these - 

voluminous in form ^^^

^^^ an interplay between the fabric and body ^^^

i had such an amazing time visiting the SAM!

thank you again for reaching out to me and this little blog;

i would love to go to another exhibit soon,

and if only a few of the accessories and dresses could be mine to try!?

if you are interested in seeing this exhibit,

tickets are available here (and at the museum) through september 8th.

i highly recommend stopping by! 

xoxo.